Why digital cameras superseded film
An Advertising Feature
Why we take pictures
Photography is the point where art and science meet. It is the perspective from which we perceive the world around us, raw and free from aesthetic and ideological movements (that influence other arts, such as painting and film). Unlike other arts, it doesn’t require much preparation – if any at all. All you need is a simple digital camera, and the instinct and spontaneity to capture time as it passes. Or, if you have an slr camera, you can freeze the moment for a few seconds while you decide whether you want to save it or not.
Photography is driven by the irresistible need to seize the present moment and the instinctive need to remember the past and share it with others. You just need to look around you to understand the hold that those needs have over humanity; even the explosion of facebook owes much of its success to the sharing, tagging and commenting of photos.
Why digital cameras?
Digital is the rawest and most instinctive form of photography. Here you don’t need fancy lenses, filters, films and technical expertise. All you need is your own sense of what interests and moves you. Digital cameras are compact, light and stylish. They can be carried everywhere giving you the chance to save any landscape, image or moment of your life you choose to, without the added complications of carrying and setting up large equipment and adjusting the focus, shutter speed and exposure.
The main benefit of a digital camera is its easy use. The LCD screen that modern digital cameras -especially slr cameras- have, makes it easy to preview photos before they are even taken, thus avoiding cramming the camera’s memory with badly captured images, such as burnt out landscapes, blurry scenes, and friends with closed or red eyes.
Digital cameras are also cheap to buy. Film stock costs a lot of money, something that nobody with a digital camera ever needs to worry about. On top of this, on a normal 36 exposures film, an average of 12-14 photos come out badly, something that, in the end of the day, is a waste of money. In addition, digital cameras convert the images to digital files that can be saved in our hard-drives and published and shared online, saving us significant printing costs and also saving us from the need to buy a scanner.
Film is easily destructible and does not last in time. Undeniably it sustains a large market of photographers and photo-printers but it is also very restrictive as photographic films offer a maximum of 36 exposures, meaning that if you are setting off for a long holiday you need to carry a box of them with you. Digital images not only last in time but can also be shared with others online, or sent by email, or even burnt on CDs and CDs have a guaranteed life of 100 years! No printed photo can maintain its original quality for that long